Spectacular Comeback in Milan for Schüller
Kitchens as a habitat: For the first time, D’art Design Gruppe (Dart) stages the return of kitchen manufacturer Schüller to EuroCucina in April 2018. The appearance presents both the trademark Schüller.C and with significantly more space the premium brand next125.
Optically connected by recurring cubic facade elements and the tri-dimensional Schüller logos that seem to rise out of the ground, the company’s two brands are still distinctly readable and perceivable. For next125 the designers opt for expressiveness: In front of a black background the premium kitchens are emotionally presented in different settings as habitats. For Schüller.C bright, modern living worlds welcome visitors and help them experience the commercial collection’s functionality and flexibility.
Design and the spirit of the time go hand in hand at Schüller and are also reflected in the EuroCucina comeback after an eight-year break. The kitchen turns into a habitat where everybody can do their own thing with high quality demands. Imbedded in the megatrend individualisation there is a holistic brand experience thanks to a formal unit, despite the two brands’ very different look-and-feel.
